Executive & Organizational Coach,   certified by New York University

Executive & Professional Coach,   certified by Texas University

Personal Branding Master Strategist & Keynote Speaker,  certified by Reach NY

Image Consultant, certified by Fashion Institute of Technology, State University of NY

Personal Branding



I offer personal branding coaching to highly motivated entrepreneurs, executives and professionals to expand their success with the The Reach 1-2-3 Success!™ personal branding process developed by William Arruda.


With the world as a whole, and the business world in particular, changing at such a rapid pace, there's never been a better time to ask yourself these questions: 

    • Do you stand out among your competitors and colleagues?
    • Should you command higher compensation or fees?
    • Can you choose which clients or assignments you want?
    • Are you achieving your goals?


Whether you are a senior executive, an entrepreneur or an employee of a company of any size, Reach will show you that the best way to succeed in the new world economy, achieve your professional goals and surpass your competition is to differentiate yourself.

Personal branding is a revolution in the way you manage your career or business. Your personal brand is what is authentic to you, differentiating from your peers and relevant and compelling to those who are making decisions about you. In a phrase, it’s your unique promise of value.


Personal Branding is…

…the process of unearthing your unique promise of value and demonstrating that value in everything you do. It’s about consistently being your best self so you achieve your goals while adding tremendous value to your team, organization and company.

Personal Branding is not…

…about creating a false image for the outside world or being self-centered or
self indulgent. It’s about being your authentic self and delivering value to
those around you.

The Reach 1-2-3 Success!™ personal branding process has been proven with thousands of executives and entrepreneurs around  the world. Comprised of three steps, Extract, Express and Exude, it’s a structured methodology for building, communicating and nurturing your personal brand.